Global hotel brand BWH Hotels has revealed a five-year plan to add 100 hotels to its GB portfolio to give the group 20,000 rooms nationwide.
The British arm of the business – which encompasses Best Western and the luxury brand World Hotels – has enjoyed an exceptionally strong 2024, with successes including adding its first long-stay property, the Liverpool Dockside Aparthotel, to its portfolio.
Now the York-based group has unveiled plans to add 8,000 rooms over the next five years, bolstering its position as a key player in the hospitality market.
These additions would be across the BWH Hotels brands – offering opportunities for hotel owners at all levels to partner with the global group – and putting BWH Hotels in an extremely strong position in the market.
The five-year plan highlights BWH Hotels’ ambition to support hoteliers with a competitive global brand offering, focusing on premium properties in key Northern cities, whilst unveiling a refreshed identity to provide value and partnership during challenging economic times.
Looking back at his first year in the role, Robert Alley, BWH Hotels GB Brand Director, said: “There is real momentum with BWH Hotels as we have shown in 2024 – we are committed to building on this momentum in the next five years.
“Our plans mean we are looking for independent hotels across the country who are looking to gain growth from a global brand without compromising their individuality.
“We look forward to starting partnerships with many more hotel owners of British hotels, ensuring they’re in the best possible position to turbocharge their growth while keeping their character intact.”
BWH Hotels represents Great Britain’s largest group of independent hotels with brands – including – supporting hoteliers with commercial operations and giving them global reach.
Hotels joining the group enjoy a range of benefits such as a global loyalty scheme, affiliate marketing programmes and and global web connectivity at competitive commercial terms versus other global hotel brands.
BWH Hotels also get to keep their independence and unique character, and this is celebrated. Worldwide BWH Hotels operates out of more than 100 countries with 4,200 hotels and 60 million rewards members.
For more information on BWH Hotels visit www.joinbwhhotels.co.uk