Makkah Hotel and Towers, a luxury hospitality group in the heart of Makkah, Saudi Arabia, has embraced advanced technology to optimize revenue management and streamline operations. Strategically located near the sacred Al-Masjid al-Haram, the hotel group consists of two properties with 1,437 rooms, catering primarily to Muslim pilgrims from around the world. Under the leadership of Alaa Beshir, Yield and E-commerce Manager, the hotel has integrated state-of-the-art systems such as Opera Cloud for property management and Atomize for revenue optimization.
The adoption of Atomize has revolutionized the hotel’s revenue management, automating time-intensive manual processes and enabling the team to dynamically adjust room rates in minutes. This shift has not only saved significant time but also enhanced the hotel’s competitiveness in a fast-paced, post-pandemic market, where booking windows have shortened. By embracing these technologies, Makkah Hotels has improved operational efficiency, increased revenue, and maintained high occupancy rates, particularly during peak seasons like Ramadan and Hajj. Read more about their story by downloading the case study below:
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