We are thrilled to introduce Ola McWilliam as Atomize’s newest Client Success Manager. Ola joins us with extensive revenue management experience, having served as a Senior Revenue Manager at Elite Hotels of Sweden and an Area Revenue Manager at Scandic Hotel during the last 10 years. With a strong background in pricing strategy, project management, budgeting, and customer service, Ola is well-equipped to support our clients in maximizing Atomize’s value.
In his role at Atomize, Ola will be our clients’ key point of contact throughout the post-sale stages, guiding hotels of all sizes worldwide through the Atomize journey. From onboarding to retention, Ola will focus on fostering strong client relationships and ensuring clients reach their full potential with Atomize. His hands-on experience in revenue management will undoubtedly enhance our clients’ success.
To get to know Ola a bit more, here are some insights into his thoughts on revenue management and his plans for this new role:
How do you feel the role of a revenue manager has evolved in recent years, especially with the rapid growth of automation, data analytics, and dynamic pricing tools?
“Today, automation with tools like Atomize has transformed the role. With a properly set up revenue management system, such as floor/ceiling rates and season adjustments, revenue managers no longer need to spend as much time manually updating prices in the PMS. Instead, they can focus on growing hotel profits, analyzing business trends, and taking a more proactive approach, both short- and long-term.”
How do these advancements influence revenue management strategies and priorities?
“The revenue manager is the architect of a hotel’s revenue strategy, but a robust RMS like Atomize brings that strategy to life in real time. Reducing manual work allows revenue managers to focus on critical areas, such as booking channel optimization and enhancing the guest experience, which is essential for success today.”
What evolution do you think is needed in the industry’s approach to pricing and revenue management in today’s digital era?
“Real-time price optimization, as Atomize provides, is the future. Market prices can change quickly, and delayed adjustments could mean missed revenue or reduced profitability. Rapid, responsive pricing is essential for hotels wanting to stay competitive and profitable.”
With your background in revenue management, what insights or strategies do you anticipate bringing to your role in Customer Success at Atomize?
“I’m excited to help revenue managers unlock the full potential of Atomize’s RMS. By fostering a deeper understanding of the system, I believe we can build trust and empower the RMS to work seamlessly for them and the hotel, optimizing revenue automatically.”
How does your extensive experience in revenue management position you to address the unique challenges and goals of our customers?
“With nearly 20 years in the field, I have a solid understanding of the systems and best practices shaping successful strategies. I hope to use my experience to proactively solve issues, find innovative solutions, and address challenges our customers encounter, adding value to their daily operations and long-term success.“
Welcome aboard, Ola! We look forward to seeing the positive impact you’ll bring to Atomize and our clients worldwide.
If you want to reach out to Ola directly, his contact details are: