Content Marketing Metrics: How to Measure ROI + 6 Pro Tips
Measuring the impact of your content is vital to a successful, growth-minded marketing strategy. But calculating content ROI isn’t an exact science. Read on to learn the ins and outs…
Posts by author
Shire Lyon
9 posts
Why Organic Social and Paid Social Are Better Together
Organic and paid social media strategies work together to build brand awareness, engage your audience, and drive conversions. They both have pros and cons, but often they work better together—here’s…
Short-Tail vs Long-Tail Keywords: How (and When) to Use Each
Long-tail keywords are specific phrases that attract niche audiences, while short-tail keywords are broader terms that reach a wider audience. Read on to learn the key differences between the two.…
Seasonal Ad Strategies: 6 Timely Ideas + Advice from the Pros
Seasonal ad strategies tailor your advertising efforts to align with seasonal trends and consumer behaviors. Learn how to optimize your campaigns for specific seasons, boost your marketing performance, and leverage…
How to Do a PPC Competitor Analysis: 7 Tools (+ Checklist)
A PPC competitor analysis assesses the competition’s ad campaign strategies and performance, providing insights to help you improve your online marketing efforts. Successful pay-per-click (PPC) campaigns increase visibility on search…
How to Add a Manager in Google Ads in a Few Simple Steps
Adding a manager in Google Ads is as easy as choosing a permission level and sending an invitation. Use these step-by-step instructions to share access with your team and partners…
9 Steps to Conduct a Content Marketing Audit
A content marketing audit is the process of logging and analyzing all of your website’s existing content to ensure what you’re publishing is accurate, helpful, and relevant to your audience.…
14 Virtual Event Marketing Tips to Drive RSVPs and Engagement
Virtual event marketing is the strategy of promoting your online events to make sure that as many interested people attend as possible. Consider this your ultimate guide to virtual event…
9 Expert Tips to Optimize Google Ads for Maximum Success
You can optimize Google Ads with negative and long-tail keywords, leveraged assets, ditching vanity metrics, and more. Read on to ensure your Google Ads campaigns are fully optimized and deliver…